“They must be educated on understanding that we are advice providers and have the skill sets and qualifications to provide bespoke solutions tailor made to their personal circumstances.”
Geoff Towers, chief executive of Pershing, said he liked the short punchy messaging of the adverts from AML.
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“Our industry is rightly surrounded with a huge number of consumer protections but that wall of protection can easily become a walled garden that only a few consumers get to see,” he said. “This might just help a few more people visit that garden.”
david.rowley@ft.com
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