This year, the Insurance Day for Dementia is on Thursday November 30, and is aimed at raising funds for pioneering research but also, importantly, building awareness of dementia amongst clients and colleagues, in the context of a significant moment for dementia research.
If you think you might be able to be involved at all, there’s more detail on a dedicated microsite, which will be updated as the event evolves, providing key information and fundraising ideas in the coming months.
Or you can talk to me or Rose St Louis, protection director at Scottish Widows – we’re both on the IUAD board and both passionate supporters.
Free money from Zurich!
And, finally, if you needed any other incentive, Zurich Community Trust is matching pound for pound anything raised, up to a total of £100,000.
Peter Hamilton is head of market engagement at Zurich, and the government's Disability and Access Ambassador for the insurance sector.