Better Business  

AI in advice firms: what advisers need to know

Muklesur Bharuya

Muklesur Bharuya

Continuous learning

The faster the pace of development of AI, the more continuous learning becomes a non-negotiable element.

An October 2023 EY survey of European financial services leaders found that 68 per cent of respondents anticipated “up to a quarter of all roles will require AI training or upskilling over the next six to 12 months”, with some leaders predicting it could be half.

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The future of financial advice lies in the hands of AI.

Financial advisers wanting to ride this wave need to back the power of AI and focus on developing their behavioural skills.

Only when this is achieved will some not just survive but lead their industry into a new age of data-driven, personalised financial advice.

Muklesur Bharuya is attorney-at-law and barrister at Westminster & Partners