There is a place for adviser directories but they need to change

But, until that happens, it will always feel like we are asking to go clay pigeon shooting with a blindfold on.

Martin Stewart is director of London Money

FTAdviser has reached out to Unbiased for comment. A spokesperson for Unbiased said there was a high volume of quality leads accepted on the platform. They added: “It is vitally important to us as a business that we focus on targeting the right consumers at the relevant stage in their financial planning journey through multi-channel campaigns and partnerships. Delivering lead quantity and quality is paramount to our proposition and we continuously optimise our activity for the 27,000 advisers using our platform.”