The advert in question, which first circulated on Facebook, bears the caption: "Life Insurance. Because you never know who your doctor might be", and features a large photograph of Shipman.
Shipman was convicted in January 2000 of murdering 15 elderly patients in his care.
As serial killers go, he has one of the highest body counts in recent history and was suspected of a further 250 deaths, which have never been proved.
He committed suicide during his life sentence in Wakefield Prison in 2004.
A flurry of complaints and intense media scrutiny following FTAdviser's exclusive saw the ASA rule in February 2023 that life insurance firm DeadHappy’s use of the advert had caused “unjustified distress”, as well as “serious and widespread offence”.
simoney.kyriakou@ft.com
