The platform market overall has developed rapidly over the past few years, said Leiper. Whereas five years ago it started to become difficult to do general investment business if it wasn't on a platform, now advisers are looking for access to the full suite of products, including traditionally off-platform products such as annuities.
"That's definitely one of the things I'm thinking about, how do we bring our annuities proposition onto the platform so it becomes just part of what we offer."
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