In Focus: Modern financial planner  

'I could only retire from football because of dad's financial planning'

Hoban started taking his qualifications from the Chartered Insurance Institute last year after joining his father's business in Woodford, north London. His sister is also a financial adviser, though she is not part of the family business at this stage.

He says it took him about a year to get level four qualified, having put all his energy and focus into studying after leaving football.

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Hoban wants to specialise in helping sports people with their finances (Carmen Reichman)

For the next couple of years he's set his sights on becoming chartered but in the meantime he has started to work on his chosen specialism, which is advising sportspeople. He hast started to bring in football clients, aided by good connections to both players and their agents.

But advising sports professionals is different to advising others whose earnings peak later in life, he says. Their young age makes them less susceptible to the idea of financial planning. 

"When you're that young all you're really thinking about is the here in the now, it's going out at the weekend, a nice car, going to nice restaurants, stuff like that, they're not already thinking about the importance of saving, investing, having money in a pension or in various different investment accounts. The age 50, 60 just seems so far in the future."

But when they near the end of their careers, typically in their early 30s, many start to panic, he says, if they have no solid financial plan in place.

"Most footballers I've come across are pretty much solely invested in property. Property is the only thing they're kind of aware of, there's a culture within the game and, you know, I think property obviously has been a fantastic investment for a lot of people and it's got definitely a place in people's overall portfolios.

"But quite often it can be very illiquid, and players can have a lot of their money tied up in properties and then when they retire they can't actually get their hands on any liquid cash, which they need to then fund their lifestyle.

"So that's why I think the benefit of an overall financial plan is really important."

The less well-off need it most

For Hoban financial planning is all about fulfilling people's life goals as opposed to "just selling financial products without any sort of meaning or purpose behind it.

"Nowadays, it really is about understanding the client and what they really want, and then building a kind of bespoke financial plan that enables them to achieve the things they really want to achieve in their life. And there really is, I think, a lot more meaning behind.