“We need messages that appeal to all those who would benefit from protection insurance.”
D’Esterre said any dodgy or sexist marketing practices, regardless of industry, needed a rethink because “all it is doing is setting back women’s progress in striving for equality.
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“As a female consumer I find it a real turn off and I simply wouldn’t buy a product or interact with a company which has sexist overtones, or any other discriminatory overtones for that matter.”
carmen.reichman@ft.com
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