With TikTok being one of the biggest platforms for the younger generation, we should be utilising it a lot more. We are starting to see more coming through on social media platforms, which I am sure you will have had a taste of on LinkedIn, and these are a great way to get messages out there.

However, we need to expand this and get more real life stories to the masses, ones that resonate with consumers, and that is where it will really come to life.

And what better way to bring this back around to where we started: how do we get younger people into the industry?

By offering them a career where they can use their devices to generate and support new customers, like themselves, through mediums that they understand a lot better than those of us who have been here a while.

Emma Vaughan is head of protection services for SimplyBiz