With this in mind, how we describe investment funds as an industry will become key, and setting benchmarks such as beating the FTSE will become meaningless.
The shift from an investment to an investor benchmark has the potential to fundamentally change the retail investment world by the end of the decade.
Andy Brown is investment director at Prudential Portfolio Management Group
Key Points
A product wrapper could open up an enormous range of assets that would otherwise be excluded.
With capital volatility being a major risk to investors’ income, diversification is the one tool we have at our disposal.
Investors need to make sure they have access to less correlated assets including property and alternative assets such as private equity and infrastructure.
