Brands do not have to be bland

I found Richard Mosley’s book thought-provoking and insightful, enjoyable and quirky. You would expect nothing less from an author whose own employer brand education began with the Nuba tribe in the Sudan, and who has captured his knowledge and expertise from experiencing and studying different cultures from around the world. A must-read for leaders of people and businesses.

Lisa Winnard is HR Director of Sesame Bankhall Group